Wine as we know it embodies the construct of the feminine, traded in our cultural circles as the sensual, lighter counterpart to masculinized beer.
The very act of buying household products or a princess crown is not liberating; it normalizes a female social role centered on appearance and status rather than intellectual growth and financial success. The commodification of femininity reveals how various marketing practices and strategies shape consumer patterns, gender identities, and social roles that continue to perpetuate gender inequality.
In interviews, a woman’s appearance heavily influences whether she is to be evaluated on the basis of her intellectual merit or solely on the basis of her gender. Many times, her choice of clothing may be the sole deciding factor in her success.